Welcome to GfK StarTrack

Explore the new StarTrack Portal!

Discover exciting features designed to enhance your experience:

  Performance Improvements: Enjoy faster load times and smoother interactions for quicker access to reports and data.
  Modern Style: Navigate effortlessly with our sleek, user-friendly design.
  Advanced Navigation and Search: Find what you need quickly with precise search and filter capabilities.
  Integrated Online Preview: Preview reports before downloading for a quick glance at content.
  StarTrack Portal API: Seamlessly integrate portal reports and functionality into your workflows. Learn more

Beside these new features, StarTrack Portal continues to provide the following benefits to users:

• a fast and convenient way of receiving regular GfK reports and information
• a single source of GfK key data wherever you are in the world and 24 hours a day 7 days a week
• access to tables in Excel-Format
• quick access to Topline information and chart decks
• online access to GfK QuickView
• interactive content browsing in the GfK StarTrack Explorer
• efficient internal data distribution with instant access to GfK data on every desk everywhere
• tailor-made information packages due to individual user profiles  

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gfknewron

One platform, total clarity. gfknewron combines, visualizes, and interprets a comprehensive set of point of sales data and consumer insights into one digital platform that is accessible across your entire organization.

Gain unparalleled access to your point-of-sales data with gfknewron Market. From market sizing and brand share to feature trends and sales drivers, get the full market-to-model product level insights you need to monitor performance, optimize tactics, and win the market.

As a StarTrack user, you are likely to be eligible for gfknewron as an added service enhancement to your current subscription, with seamless access to the platform through Single Sign-On.

Log in to gfknewron here.

If you want more details about the platform before getting started, you can read more and request a gfknewron demo here.